عنوان مقاله [English]
نویسنده [English]چکیده [English]
Public diplomacy is the main tool of soft power. This fact was an accepted fact since long time back but in recent years it has vividly shown itself in the performance of many countries. The United States and Russia are two strong countries who have the precedence of competition. Russia in recent years due to military and economic weakness cannot match her rival i.e. the United States and is investing more on public diplomacy but on this sphere also she is lagging behind despite that she has a good political and cultural potential. The present article wants to answer this question that what is the place of public diplomacy in the foreign policies of both the countries and in what fields they make use of it? The underlying hypothesis is that both the countries acknowledge the importance of public diplomacy in modern world but despite attempt made by Russia in recent years, she has not been successful in achieving its goals in the field of public diplomacy. One of the important obstacles in the way of promoting public diplomacy is the rigid and inflexible mentality of the Russian leaders. On the other hand the United States as one of the important actors in international system makes use of different tools to communicate her message to the peoples of the world and she has been more successful in this regard. The present article has examined the above issue by descriptive-analytical method.